19 quick and dirty tips for driving business via Facebook groups
I’m a member of several Facebook groups, some free, some paid. You too? Here’s 19 ways I use Facebook groups to raise my business profile. I don’t spam groups with…
Freelance copywriting versus Hungry Jack’s – pivoting for your audience
So, recently I spoke to my daughter’s class about my freelance copywriting job. Sarah’s mum Kerrie, ahead of me, showed students human bones. (She’s a physio.) (more…)
Smart, huggable, talented copywriters galore at CopyCon19
Yesterday I attended CopyCon, Australia’s leading (and only) conference for copywriters. And oh, what a joyful place it was to be. I only knew a handful of peeps but I…
What to call your business blog?
What to call your business blog? If you are a business with a blog, I suggest you call your blog “blog”. Do you prefer more professional-sounding name for your blog?…
Good copywriters should read widely
One of my 18 for 2018 is to read more books. Specifically, the goal is to read 52 books a year. So, to keep me accountable, each quarter when I…
Four things copywriters DON’T do
We all know what copywriters do: write stuff for money. Years spent crafting writing skills make us confident with a turn of phrase or two. Have you ever wondered what…
My 18 for 2018
I love the new year, the chance to be all fresh and sparkly new and generally more like the people I follow on Instagram. (They.Are.Perfect.) This year, I was inspired…
2017 Year In Review
Well, whaddya know, another year has slipped by. Everyone’s done their year in review blog articles (I’ve written a few for others). Because I’m a late adopter, I’m jumping on…
The great office desk malarkey of 2017
Recently, I moved into an office hot desk arrangement. For a reasonable monthly sum I worked at a Camberwell office two days per week. I got lovely light-filled desk space.…
A Tale Of Two Landing Pages
Two landing pages: one bad, one good. This week I was lured in by effective marketing via Facebook. They got me you guys. There, I discovered two very different landing pages.…