What to call your business blog?
If you are a business with a blog, I suggest you call your blog “blog”. Do you prefer more professional-sounding name for your blog? If so, name it “insights” or “news”. Perhaps, if you in a creative industry, you can call it something clever. But, be warned. You risk confusing your website reader by giving your blog a mystifying name.
I’ve been writing blogs on behalf of businesses for nearly seven years. And I’m noticing that many clients don’t want to call their blog a blog.
But why? What’s wrong with calling a blog a blog?
My lawyer client: “Blogs are for mummy bloggers. I want to be professional.”
My digital agency client: “Insight articles is a better name for thought leadership.”
To find out more, I reached out to other copywriters.
Rachel from SB Creations
“Yes!!! I’ve been noticing that the term ‘resources’ is becoming popular. I’ve also seen ‘Words from me’ as a witty title I guess! And ‘Insights’ from more conservative places. I think just use whatever suits you and your brand – go with what feels right. “
Lisa from The Word Nest
A few of my blogging clients like to call them news articles.They feel readers are more likely to click on something that’s ‘new’ whereas blogs could be considered more evergreen.
Claudia from Claudia Bouma Copywriting
Many of my IT clients prefer to name their blogs ‘News’ because to them it carries more weight and these articles are more likely to be read.
Megan from Crockford Communications
In a time when society is so focussed on wanting to be different and needing to stand out from the crowd – think ridiculous baby names and spelling like Abcde and self-made job titles like whisper, wrangler and ninja – I like to go back to basics. If it’s a blog, why not call it a blog?
Antaonela from Antoanela Safca
I have seen it called Insights or Market knowledge in real estate, or even Learning or Education in finance. I do think there could be a bit of user bias against the term ‘Blog’ as maybe fluff or the obvious content marketing piece.
Kate from Kate Crocker
My legal clients like “articles” and sometimes “news.” Because legal content requires more words to explain what’s happened in a case or to explain a legal concept. So the content tends to be longer form.
So, what’s my advice?
Glad you asked.
Most of the time you should call your blog a blog.
But, if you’re in the professional services space, you might want to call it news or insights, to appear more professional. Single words in your navigation are best.
Other potential names for your business blog
Some of these are vague or quirky, but they might work for your brand.
- resources / free resources (though this can be confusing as readers may think it’s links to third party resources)
- info / information
- latest posts
- my thoughts
- my two cents
- in the know
- reading room
- tips and tricks
Once you’ve named your blog, then comes the hard part. Writing it.
Why don’t you use me as your blog copywriter instead?
I make it easy for clients to keep up to date with blogging, with fresh reader-friendly SEO blog packages.