Two landing pages: one bad, one good.
This week I was lured in by effective marketing via Facebook. They got me you guys. There, I discovered two very different landing pages.
Let’s start with the bad.
Bad Landing Page
All I know is this: it’s some sort of Christmas savings program.
How did I get here? I clicked a link from a Facebook advert. Then I came across this awful landing page.
Which fails to tell me anything about:
- what the program is about
- who it is for
- why it is good
N.O.T.H.I.N.G. Sorry for shouting, but I am cross.
Just Christmas cartoon that looks like stock and an option to sign in or join. Hey Myer: I’m not clicking join because I don’t know a thing about the program. And I feel a bit uppity too.
Join means paying money, making commitments and I am nowhere near at that stage yet.
Let’s check out the about page
Okay, so here we have a little bit of information but it’s all very perfunctory. This is what we offer. Sign up. Where’s the sell, Myer? Where’s the sizzle with your sausage? Gimme some proof, gimme some images, gimme testimonials, you cotton headed ninny muggins!
Now to a landing page that gets it right
I’ve been considering trying a new fitness program, so this caught my eye.
This makes my soul happy. Oh, the ticks this landing page gets! Ticks for:
- fun, concise copy that explains exactly what it’s all about
- cute photo of the gorgeous Rachael with a customer (that could be me!)
- a link to a video ‘show me how’ in case I am not sure
- a CTA (call to action) button that addresses potential concerns (my dear sugar puff, it takes two minutes to join and it’s oh-so cheap)
And oh, the scrolling
This landing page knows you’re likely not ready to whip out the lycra just yet. So it gives you so much more:
- logos of media outlets that have featured the program – hello, proof points
- more details about how it works
- a free sample program to download
- videos about the core elements: food, body and mind
- sample recipes with stunning photography (did you know food photo shoots are super expensive?)
- more videos promising access to Rachael, we could totally be best friends you know.
- a plethora of fabulous testimonials as screenshots of social media comments
- another personal message from Rachael, covering the major benefits of the program – I’m loving the handwritten style font
Now THAT is a winner of a landing page.