Blogging sux, right? I’m a Melbourne blog copywriter. So I should know. I write blogs all the time for a living.
Today, I’m sharing the top four reasons your business should NOT publish a blog.
Let’s dive in.
Reason not to blog #1: it takes to much time
Ugh. Blog writing takes f-o-r-e-v-e-r. You are running your business, being awesome and occasionally wondering when your next client will turn up. Blogging is the last thing on your to-do list, right?
I get it. Blog copywriting takes time. You have to :
- figure out what to write about
- research keywords
- write a draft
- write a killer headline that gets people to click
- weave in all those keywords so Google finds it
- source images (in stock library hell)
- publish it, which is finicky
- promote it to your list and on your socials
Jeez, even a Melbourne blog copywriter like me feels tired looking at this. If you don’t have time, you definitely shouldn’t. But it’s a shame you will miss out on the many benefits of blogging for small business. But it can’t be helped.
Reason not to blog #2: no budget
Because you have no time, you’d rather use a Melbourne blog copywriter* like me to write your blog posts. But crikey.
You could be paying up to $350 for a blog post. (My blog writing service is $677 for two posts.) When the budget is tight, it seems like plenty. When you don’t value the many benefits of blogging for business, it’s not worth it.
Don’t worry, you can totally find a cheap copywriter. But if you have a limited (or miniscule) marketing budget, you might prefer to spend it elsewhere.
I get it. It’s totally overwhelming to know where to spend your marketing budget. You want the biggest bang for your buck, right? So it might make sense to spend your budget elsewhere.
*can you guess the focus keyword for this blog post?
Reason not to blog #3: it’s so 2012
Blogging is outdated, yeah? We all did it back when London hosted the Olympics. But things have changed. Now it’s all about video marketing, posting on socials and email marketing. Blogs don’t have a place.
But, before we move on, can I say something?
I’m a Melbourne blog copywriter and in 2020 I have:
- got a featured snippet (the very first position in Google) for myself and my client (by writing a blog)
- got a recruiter client to position three for her target keyword just eight months after she launched her business in 2019 (by writing a blog)
- got an ecommerce client to position five on Google for her chosen (very competitive) keyword
- got a property client to position two on Google for two of her blog posts
Not to mention helped my clients get their customers to know, like and trust them more. By writing a blog.
I’m not saying those other marketing things aren’t necessary. I use social media and make videos too. I just think blogging still has benefits. Even though it’s been around longer and not as sexy and exciting as the other fun stuff. (I only use TikTok for cute animal videos.)
Reason not to blog #4: I’m no good at writing
You got me. I admit it. You do need to be good at writing to be successful with blogging. But you can talk, I hope? The good news is, blog writing is becoming very conversational now. This means you don’t have to be all formal and professional and lah-di-dah with your writing.
You can have fun with it!
Show personality, write how you talk and use a good blog structure and you can do it. If you are in business you write all the time. You write proposals, social posts, emails and strategic plans.
You are better at writing than you think. When you start, you might be a bit crap. But as you practice? You get better.
Reason not to blog #5: no one will read it
Well that’s the spirit!
If you write a crappy blog only twice a year, then sure. No one will read it.
When you have a total of 40 followers and most of them are your dad’s cousins in Warrnambool then sure. You haven’t taken the time to build an audience.
But I jest. Sometimes, it feels like no one is reading your blog. If you check Google Analytics, you will know for sure.
But if you haven’t got an audience, a blog will help with that. What if you started writing helpful blogs on a consistent basis? Blogs that are shareable, clickable and readable? One that your customers read and think, ‘Wow, she really knows a lot about being a Melbourne blog copywriter. I’m impressed. If I ever need someone to write a blog for my business, I know who I’m gonna use.’
You will get readers. So, you will grow your audience. And, you will get a reputation as the go-to expert in your industry.
By all means, if blogging is not for you?
Don’t. I mean it this time. I’m a fan of blogging for small business. But I really do think it is not for everyone. It’s hard in small business, doing all the things you have to do. Marketing, operations, finances, legal, HR, tax avoidance. These things take time.
So if blogging really is not for you, give your self a break, and don’t write a blog. Plenty of successful businesses don’t. You do you.
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