I’ve worked in agencies, so I understand agencies.
There’s a different kind of culture with agencies. There’s just a way things are done. I understand that, because I worked for PPR, Australia’s largest PR agency. While there, I also worked closely with sister agencies Y&R ANZ , Blaze Advertising and MediaCom.
Freelance copywriter for agencies
More and more agencies are using freelancers. That way, they can cherry pick the talent to find the best resource for the client.
I have worked with traditional advertising agencies, as well as PR agencies, digital agencies and graphic design agencies.