Miss Links founder Dianna Butterworth loved wearing French cuff shirts but she did not love the masculine cufflinks on the market. So, she took matters into her own hands and launched her own range of beautiful cufflinks for women. Miss Links offers a stunning, top quality range of beautiful cufflinks designed for the modern corporate woman. The range is made from quality sterling silver and features swarovski crystals and freshwater pearls. The cufflink designs include solitaires, pearl clusters, flowers, butterflies and dragonflies. My favourites are the crystal flowers and the pretty bows.
I created a series of customer emails designed to give subscribers the VIP treatment. The tone is simple, friendly and direct, giving busy women all the information they need quickly and encouraging them to shop the range with special exclusive offers.
- Client: Miss Links
- Date: Ongoing
- Category: eDM Copywriting