So, my friend bought a share in a Japanese ski lodge. (Doesn’t everyone?) I was thrilled to be appointed to write the copy for a website refresh. Owashi Lodge is a budget resort in Niseko Japan, one of the best places in the world for deep powder snow. Peak season is December and January, so naturally the place is chock-full of Australian skiers and snowboarders. But it has year-round delights too—spring gardens, summer hiking and skiing in the sunshine in autumn. Niseko’s numerous attractions also include delightful onsens (Japanese hot spring resorts) and numerous golf courses.
This was a delightful project brief. I was instructed to appeal to young travellers, mostly Australians, aged in their mid 20s. Knowing this audience are website skimmers rather than readers, I kept the copy deliberately short, punchy and (hopefully) funny.
- Designer: Yuhi Nakano
- Project Manager: Jesse Gibson
- Photography: Glen Claydon, GCP Photography