Nectar of the gods and easily my favourite of all the sauces is Kikkoman’s soy sauce. The Kikkoman range is headed up by its flagship soy sauce in its iconic red-capped bottle. It also comes in low salt, organic and gluten free varieties. There’s also a range of marinades and stir fry sauces. The teriyaki marinade is a staple in our house (and probably many other homes across Australia).
Working with creative agency Optimo Designs, I produced copy for Kikkoman’s monthly customer newsletter. I used catchy headlines and sharp copy to encourage click throughs. I am always left craving tempura or gyoza after writing copy for this client.
- Client: Kikkoman
- Date: February – December 2014
- Category: eDM Copywriting