Linacre Private Hospital
This hospital is a charming place. The staff are welcoming and passionate about patient care. The hospital is part of Ramsay Health Care and offers a number of surgeries and outpatient care facilities including clinical, cardiology, cosmetic, gastroenterology, gynaecology, orthopaedics and other surgeries. With seventy-two beds, it’s a small boutique hospital, with three operating theatres, a cardiac catheter laboratory, a coronary care unit, a day surgery unit and a high dependency unit. The patient rooms are stylish and simple, with lovely decor, great patient facilities and private. The catering department prepares a variety of high quality, fresh meals with our onsite chef and coffee is available from numerous coffee machines (if doctor permits, of course).
Working with creative agency Optimo Designs, I toured the hospital, met with its energetic CEO Austin Wills (he was celebrating a Western Bulldogs preliminary final win at the time). Working closely with the hospital and Optimo teams, we restructured the site to better focus on the hospital’s core offerings and I produced simple, well structured copy to suit.