Dimple
Podiatrist Darren James founded Dimple (at the time it was Aged Foot Care) in 1997. The company grew quickly, employing more and more podiatrists and gaining more facilities. It was a winner of Smart Company’s Smart50 and BRW’s Fast 100. Now it takes pride in delivering a special brand of podiatry services to nearly 5000 aged care residents every week.
Project Description
I was engaged by Darren to write the weekly employee eDM. After a quick chat with Darren, I produced a conversational style newsletter, focusing on the key values of the company, latest news and expert advice to help build employee pride in their workplace.
Project Details
- Client: Dimple (Aged Foot Care)
- Date: August – November 2014
- Category: eDM Copywriting
Project Participants
- Client Contact: Darren James, CEO, Dimple
