Even brand giant Bunnings needs SEO optimised product descriptions
It’s Bunnings. Need I say more? The home of the iconic sausage in bread. The place you visit on weekends and buy everything you need to DIY your home and garden. And when you’re there, you suddenly find yourself buying a powerboard, laundry tub and six burner barbecue.
One of my first clients was a former client. As Group Director for PR agency PPR, one of my top clients was Bunnings. So when I started freelance copywriting, Bunnings invited me to write SEO optimised product descriptions for its vast range. I was part of a team of copywriters writing hundreds of product descriptions, weaving in SEO terms to ensure Bunnings ranks well for product-led search terms.
- Client: Bunnings Warehouse
- Date: December 2012 – April 2013
- Category: Product Copywriting
- Website: www.bunnings.com.au