The great office desk malarkey of 2017
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Recently, I moved into an office hot desk arrangement. For a reasonable monthly sum I worked at a Camberwell office two days per week. I got lovely light-filled desk space.…
A Tale Of Two Landing Pages
Two landing pages: one bad, one good. This week I was lured in by effective marketing via Facebook. They got me you guys. There, I discovered two very different landing pages.…
Email Inbox Hacks: How To Cut Down Your Emails
I’m celebrating because I totally cut down my emails. Recently in my Greater Ashburton Business Facebook group I dared everyone to share their inbox numbers. I had thousands of emails…
Kid Word Mangling: 222 Adorable Examples
The best thing about having kids is the delightful way they wrangle words. Forget cuddles, kisses and tickles. Adorable toddler speak is the winner for me.* The best is when…
My ten copywriting commandments
These are my ten personal copywriting rules. If you are thinking of hiring me as your copywriter, then reading them would be a good way to spend two minutes. (more…)
I quit Facebook
Monday 10 April I’ve done it. I’ve gone cold turkey. I was so addicted. Now, I’ve stopped. (more…)
When the client goes AWOL
I would never have picked it. The project started so well. Janet* called me after she found me on Google. We had a great chat about her website copywriting project.…
Hello 5am: why I started getting up early every morning
Yes, you read that headline right. I do get up and start my day at 5am. And I love it. It all began like this…. (cue harp music, screen goes…
Why I don’t ask for a copywriting brief
Here’s a scenario: You hire a copywriter because you need professional writing. You’re either no good at writing or too busy to get your website, blog or content written. What’s…
How to proofread your own stuff
Tips for proofreading when you don’t have a proofreader by Kate Merryweather, Melbourne website copywriter Back in the early 2000s my boss Chris (hey Chris!) was always ticking me off…