How to write in a conversational tone
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Want to write in a conversational tone? Good news: it’s easy. If you can talk, you can write. I’m a big fan of conversational content. It’s easy, readable and relatable. …
How to establish brand tone of voice (and why it matters)
Have you thought about the tone of voice of your brand? Are you serious and professional, or casual and playful? Whatever you choose, it’s important that your tone of voice…
Help! I can’t stop buying biz stuff and freebies from Facebook
I’ve spent $770 on Facebook and counting… That damn algorithm has got me good. Everytime I scroll I’m captivated by fabulous one-time-only offers. These mind readers know I’m upping my…
19 quick and dirty tips for driving business via Facebook groups
I’m a member of several Facebook groups, some free, some paid. You too? Here’s 19 ways I use Facebook groups to raise my business profile. I don’t spam groups with…
Freelance copywriting versus Hungry Jack’s – pivoting for your audience
So, recently I spoke to my daughter’s class about my freelance copywriting job. Sarah’s mum Kerrie, ahead of me, showed students human bones. (She’s a physio.) (more…)
Smart, huggable, talented copywriters galore at CopyCon19
Yesterday I attended CopyCon, Australia’s leading (and only) conference for copywriters. And oh, what a joyful place it was to be. I only knew a handful of peeps but I…
Good copywriters should read widely
One of my 18 for 2018 is to read more books. Specifically, the goal is to read 52 books a year. So, to keep me accountable, each quarter when I…
Four things copywriters DON’T do
We all know what copywriters do: write stuff for money. Years spent crafting writing skills make us confident with a turn of phrase or two. Have you ever wondered what…
My 18 for 2018
I love the new year, the chance to be all fresh and sparkly new and generally more like the people I follow on Instagram. (They.Are.Perfect.) This year, I was inspired…
2017 Year In Review
Well, whaddya know, another year has slipped by. Everyone’s done their year in review blog articles (I’ve written a few for others). Because I’m a late adopter, I’m jumping on…