Linacre Private Hospital
This hospital is a charming place. The staff are welcoming and passionate about patient care. The hospital is part of Ramsay Health Care and offers a number of surgeries and outpatient care facilities including clinical, cardiology, cosmetic, gastroenterology, gynaecology, orthopaedics and other surgeries. With seventy-two beds, it’s a small boutique hospital, with three operating theatres, a cardiac catheter laboratory, a coronary care unit, a day surgery unit and a high dependency unit. The patient rooms are stylish and simple, with lovely decor, great patient facilities and private. The catering department prepares a variety of high quality, fresh meals with our onsite chef and coffee is available from numerous coffee machines (if doctor permits, of course).
Project Description
Working with creative agency Optimo Designs, I toured the hospital, met with its energetic CEO Austin Wills (he was celebrating a Western Bulldogs preliminary final win at the time). Working closely with the hospital and Optimo teams, we restructured the site to better focus on the hospital’s core offerings and I produced simple, well structured copy to suit.
Project Details
- Client: Linacre Private Hospital
- Date: September 2016
- Category: Website Copywriting
- Website: linacreprivate.com.au
Project Participants
- Branding, Design & Development: Optimo Designs
- Client Contact: Claire Fitzpatrick, Lindi Chrzanowski, Austin Wills
