Melbourne Copywriter Service

Her Drive

Her drive website copywriting

Women hate buying cars. Her Drive helps.

Client overview

It’s quite simple. For years, car nuts Keith and Leonara were helping friends (mostly women) buy cars. They gave tips on choosing the right make and model, dealing with dodgy sales reps and negotiating the best deal. So, why not turn it into a business? That’s just what they did. Her Drive helps women buy cars. First they suggest the right make and model, then they take you car shopping. Lastly, they help you negotiate the best deal. Car shopping has never been more fun.

Project overview

The Her Drive car buying service needed explanation, so I created  with the Chat-Shop-Buy concept, and the Her Drive team commissioned a designer to illustrate the concept.  Secondly, I prepared detailed FAQ so people could understand how HerDrive works and how they make their money. Showcasing the benefits of the service (fast, friendly, efficient) was a highlight.

Project details

Altitude EA
John Frieda
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