Say hello to good hair days and high-impact copy
John Frieda is a cult hair care brand. It all started with Frizz Ease in the mid 1990s. It quickly became a best seller. And it’s not hard to understand why. We all needed to transform our 80s fizz into a sleek Rachel cut.
Optimo Design recruited me to write a new landing page for John Frieda’s latest prize promotion. I was enlisted to produce snappy copy to emphasise the power of the John Frieda recovery range. Plus, hype up the prize pool, which included a truly impressive stash.
- Project: Website copywriting
- Date: October 2019
- Digital agency: Optimo Design
“Kate is a delight to work with. She excels every brief I have given her and is exceptionally fast to turn around a job and so flexible when required. Could not recommend her more highly.”
Claire Wood, Senior Account Manager, Optimo Design