Cute baby products. This was a fun one.

Client overview

Close parent is the exclusive Australian distributor for a number of leading baby brands, including Close Pop In and cult Scandi eco range ImseVimse. 

Project overview

Appeal to parents? Highlight sustainable benefits of cloth nappies? Weave in search terms for Google ranking? Write 80 product descriptions over three weeks? Challenge accepted. As a mother of three, appealing to parents of young babies came naturally… and brought back many memories of squishy, gorgeous babies – and nappies. So many nappies.

Project details

• Client: Close Parent
• Project: product descriptions
• Date: January 2018
• Website: https://closeparent.com.au/