Three cheap and easy ways SMEs can create content
Content is king! Creating and circulating valuable content can bring enormous benefits. But what if your business isn’t newsworthy? You don’t have a natural news cycle, and you’re struggling to…
The Ferris Bueller approach to business
Forget your MBAs, executive retreats and coaches. In business, the only mentor you need is Ferris Bueller. Simply consider WWFD—What Would Ferris Do—to reach dizzying heights of business success. …
The unfortunate truth
No one cares about your product or services. There it is. Just take a moment to digest that. Okay, a little clarification is needed here. Perhaps customers care a little…
How to be a good client
So you’ve got an agency. You’ve finally found the budget, you’ve made your choice and the agency is all signed up and raring to go. Don’t cross your fingers…
Five SEO Resolutions
Don’t lose weight or quit smoking (okay, you should quit smoking). Use our pre-prepared new year’s SEO resolutions instead. Happy New Year! 1. I will sort out my images Don’t…
Seven common mistakes with quotations
Quotes are great. Not only do quotes give you an excellent score if you play it on Words with Friends on a triple word square, they also are good for…
How to fix bad writing
How to fix bad writing So you’ve got a draft sitting on your desk. Your job is to proof it and send it along the chain. Perhaps higher up,…
Kate Merryweather, website copywriter in Melbourne
Hello there. I’m Kate Merryweather, a professional website copywriter from Melbourne, Australia. I write sticky, shareable, SEO optimised content for websites. Blogs too. I have seventeen years of experience in…