What to write in a business blog
Are you wondering what to write in a business blog? Do you feel inspired to write a blog? It’s THE BEST way to position yourself as the go-to expert in your industry, and boost your SEO results?
But what do you write? Do not fear. Coming up with ideas has NEVER been a problem for me.
I’m a huge fan of blogging for business
Blogging has plenty of benefits for your small business. So, I want you to steal these ideas for what to write in a business blog and make them your own.
#1 Answer a question
What are the questions your clients often ask you?
Are there worries that get them in a sweat at 3am?
What would they be typing into Google to get answers?
You’re good at what you do, so you should easily be able to think of questions that customers ask. If you aren’t sure, use Answer The Public. You type your area of expertise and it spits out zillions of questions that people often ask. Google has free tools to prompt you too.
#2 How to
The opportunities here are endless. What do you teach people how to do? (In my case, I teach people how to write blogs, so I publish plenty of how-to blog posts).
If you’re a coach, you could write about:
- productivity coach: how to create a kickass morning routine (that won’t leave you exhausted)
- mindset coach: how to use affirmations to manifest your dream life (using my exact formula)
- social media coach: how to use TikTok to attract more business in just 15 minutes a day
Don’t worry that some of these subjects have been covered already. They haven’t been covered by YOU. What’s your unique take? It’s not about parroting advice, it’s about showing your personality too. So, if someone read your blog post about morning routines, they get an idea of how you help, they can get to like, know and trust you more.
#3 I tried…
What are the latest trends in your industry? Could you give them a go and keep a journal of your results? Perhaps you’re a nutritionist and you tried the new diet made famous by Adele. Or you’re an organiser and you try bullet journaling for a fortnight.
Simply follow the rules of the new trend, and report your findings. Be confident in your opinion. A strong ‘love it’ or ‘hate it’ is better than ‘it was okay’. Take a firm stance. Perhaps that Adele diet was too limited and you were famished? Perhaps the bullet journal was the best thing you’ve ever tried and you’ll be doing it daily from now on?
#4 My story
What to write in a business blog? People, people, people. You, you you!
Tell people how you got here. Share why you do the way you do. As long as you are comfortable, and it’s relevant, you can share your personal story. This could be how you started your business and won your first client. Or why you refuse to hire an employee and grow into a big faceless business. Anything you care about, feel strongly about or want people to know.
Is there anything from your personal life you can share? It doesn’t have to be deep and meaningful. Perhaps a fun lesson from your grandma or a childhood teacher’s wise words you’ll never forget. Make it personal, tug on the heartstrings and you’ll have them glued to your every word.
#5 Why you should…
In my case I want my clients to start (and continue) blogging regularly.
Perhaps you want your clients to stop putting themselves last or stop being perfectionists. Whatever you want your audience to consider, persuade them WHY. What are the benefits of taking up yoga, or ditching the carbs for good? How about how great they’ll feel if they stop boozing or smoking or whatever?
#6 Questions to ask when…
Your readers are likely considering trying your service. Help find the right candidate by sharing the questions to ask during the process. Because, you know a helluva lot more than your clients about what to look for. What should people ask their personal trainer, counsellor or celebrant ask? What red flags should they consider? You’re in a great position to guide people to find the right provider (even if that person isn’t you).
#7 Pros and cons – DIY or DIFM?
The good thing about a pros and cons blog post is you can show your objective opinion. You could talk about using a coach for goal setting versus doing it on your own.
- DIY – doing it yourself
- DIM – do it for me
Regardless of your industry, the DIY approach is usually cheaper and slower. But the DIFM approach is better quality and faster.
(Note to self: I could blog about using a copywriter or writing your own blogs. )
If the DIY versus DIFM approach isn’t relevant, there are 137 million others you can substitute.
Pros and cons of:
- using a fancy tool or service
- changing a habit, such as getting up an hour earlier
- adding (or ditching) a food from your diet eating only potatoes for a year (like this guy)
- creating a vision board/90 day plan/cash flow forecast
#8 Profile your clients
Surprise and delight your clients by showing off their success. This tactic has plenty of benefits, including:
- celebrates your clients
- gives clients access to your audience
- acts a great case study for how you help people
- gives your clients a handy backlink to help their SEO
- shows potential clients the many value-adds they get to working with you
Of course, the hardest part about this approach is asking your clients. What if they say no? Well, you’re a bold action-taker. So, at least ask? If they say no, who cares? I find the reason they say no is discretion and privacy. Also, you can’t do this if you’re in the health space, as testimonials and case studies are prohibited.
This is a good type of blog to outsource to a copywriter. I can tease out the kind of answers you want, and clients might feel more comfortable taking to a third party. If you do it yourself you want to paint a picture of:
- what life was like before your services
- how you got started working together
- the process of making changes
- the outcome – how is life better now?
Of course, you don’t have to make it a case study profile. Last year, I wrote a Women We Admire series for Miss Links cufflinks. We gifted cufflinks to inspirational women and wrote a profile of their work and workwear style.
#9 Day in the life
This is a bonza way to profile your team and give a peep behind the scenes of your biz. Track your day from am to pm. (Or, your customer-facing team member.)
It’s okay to take a [little] bit of licence here. You want the day to showcase the variety of your work. So perhaps, you spoke with leads, finished a project and developed a new product.
Don’t include salesly messages about how you ‘facilitated outcomes’ or ‘kicked goals.’ If you’re too braggy, you’ll be ridiculed. Like this guy.
Be genuine. Share that you forgot your keys or had to rush to the vet. Get a third party to read before you publish to make sure it passes the ‘am I a wanker?’ test.
#10 Reviews – events, books, movies, courses
You’re reading blogs, books and taking courses, right? So, share your insights. If you write a positive review of your latest course or mastermind, the creator might share it to their network. (Hello, backlink and visibility.)
You can also review:
- must-listen podcasts
- your top five inspiring memoirs
- your favourite TV characters with your job
- lessons in life from your favourite childhood books
- what the latest reality show contestants taught you about managing conflict/love/jealousy/eyebrows
What’s your routine? Do you have a strict schedule or do you work by instinct? Share your morning routine that gives you a positive start to your day. Or perhaps your workflow technique that gets projects finished faster. Do you have an end of month review session or content batching day?
Tell your readers about it and give them inspiration to try it too.
#12 Productivity – how I get shit done
I love seeing how people manage work. Bullet journals, calendars, diaries, software. I geek out on the latest tools and how others use them. So, what’s yours? Are you purely calendar-based or do you Asana the life out of every task. Do you have a big business plan and daily goals? Or do you wing it?
Whatever method you use, or don’t use, people love to hear this stuff. Or, is that just me?
#13 My five favourite books
You’re an expert in your field. So, you must have at least read a few books, right? So, share your favourite books on your subject. Summarise the strengths and weaknesses from each book and share a top quote from each that you live by. Simples.
You can repurpose this easily.
Then, 12 months later, share them all again. Update it with a bonus sixth book. Continue every year for the rest of your life.
#14 Ten resources I can’t live without
This is the logical extension of your blogs about your routines and productivity tips. What tools make doing your job easier?
Perhaps you use productivity tools like Monday or Trello. Or CRM platforms like Active Campaign or Salesforce. How do you use them? What do you love about Canva, Evernote or Hootsuite? Whatever the tool, it doesn’t have to be SaaS. Simply share how you use it and what you like about it. if it’s a paid tool it demonstrates the technology you use to deliver results for your clients.
#15 Month/Quarter/Year in review
How was the last month? Do you dare share your income? (You don’t have to.) You could review your:
- consumption of content – podcasts, books, courses
- progress towards your goals – did you run that 10k three times a week? Did you stick to your no-booze promise?
- clients won
- clients lost (especially those YOU rejected, and why)
This gives your readers insight into how you operate. It’s also a handy way to keep yourself publicly accountable.
So, to summarise…
What do you write in a business blog?
- How to do it
- Answer a question
- I tried… (the latest fad)
- My story – how you got here
- Why you should…
- Questions to ask when…
- Pros and cons – of doing it yourself versus hiring an expert
- Profile your clients – share their wins
- Day in the life – share your daily actions
- Reviews – books, podcasts, courses
- Routines – morning, financial, planning or fitness
- Productivity – how you get shit done
- Your five favourite books
- Ten tools you can’t live without
- Your month/quarter or year in review
You’ll never wonder what to write in a business blog again. Get to it.
Share your blogs with me
If you find this blog helpful and you write a blog based on one of these ideas, please share it with me! I’ll share my favourites to my network. Win for you, win for me.