Archives for July, 2013

16 Jul 2013
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Kids say the darndest things: how my kids help my writing

My kids often muddle up their words and come out with the best lines.

my little superheroes help my writing

my little superheroes help my writing

They give me great inspiration for finding creative turns of phrase.   As a website copywriter it’s easy to get distracted into finding keyword placement opportunities and forget about readability.   Our friends at Google are rewarding good content, so it’s more important than ever to make sure my writing is fresh, original and, well, good quality.

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8 Jul 2013
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Facebook: how often should I post?

Big or small, most businesses these days have a Facebook page.

Research from MYOB found that businesses active in social media are more likely to increase revenue. In addition, research by the IAB Social Media Council in the UK found that consumers are more likely to recommend brands they’ve seen on social media. Clearly, it’s an important part of any marketing mix.

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