1. Structure
Your site must be well built, fast loading and user-friendly. And, it must be properly optimised for readers using tablets and mobiles.
2. Backlinks
Getting reputable, respected sites to link to your business will boost your rankings. Social media shares and engagement helps too.
3. Content
This is my bit. I’ll, weave in the right keywords, and consider the focus keywords for your site as whole, so your ranking can improve.
So while I can’t help with a site that has structural issues, and I can’t drum up backlinks, I certainly can get your SEO content sorted.
I am a graduate of Kate Toon’s Recipe for SEO Success eCourse. Kate is one of Australia’s leading SEO gurus.
So, I bring you extensive experience with SEO alongside my copywriting credentials.
Keyword research: How does it work?
Keywords are simply the phrases that people type into search engines. If your website has keywords that match the search term, you’ll rank.
Luckily, keywords are often logical. I’m a copywriter, so copywriter is a keyword for me. It will be the same for your business too. But, by using a variety of keyword research tools I can determine other potential keywords that may be beneficial to your business. Niche keywords or longer form keywords might be the secret to your success.
How SEO Copywriting can help your business
- By taking a strategic approach to your overall site, you can ensure that you have the best possible chance of pleasing Google and being rewarded with better rankings.
- Treat each website page like an employee, each page must work hard to deliver rankings for your business – or get performance managed outta there!
- Using keyword research to identify the right keyword terms for your business, and stay a step ahead of your competitors.
- Use the benefits of local SEO to help yourself be found by customers in your local area.