Wine tasting in the Yarra Valley. Nice.
Yarra Valley Wine Tasting tours is the leading provider of wine tasting tours of the scenic Yarra Valley. The friendly team offer daily group tours departing from Melbourne. Want a private group? Get a custom quotes for a private tour to create the perfect family celebration or corporate event. With nearly one thousand glowing reviews on TripAdvisor, well-priced tours and friendly, knowledgeable guides, there really is no better way to see the Yarra Valley in style.
The existing website was tired and dated, and other tour operators were stealing market share. An overhaul of the website created a fresh new look. I wrote new content for all website pages, tweaking and removing pages. I created landing pages for each of the popular tours, giving the audience all the information they need to make a quick purchase decision. Careful research into SEO keywords allowed the site to maintain its strong SEO performance, and rank for a few new phrases too. To understand the target market, I also invited a few women aged 25-40 to review the site and give their first impressions, giving the client valuable insights into how their site and brand identity appeals to the market.
- Client: Yarra Valley Wine Tasting Tours
- Project: Website copywriting
- Date: April 2019
- Website: https://www.yarravalleywinetastingtours.com.au