Seth spoke and I listened
I was let out on day release this morning. I did grown up stuff! I went to the Business Chicks Morning with Seth Godin and it was wow. (more…)
Read MoreThe best website copywriting tool ever
The humble ruler It’s hard to spot errors in your own work. Your brain is already familiar with the content so it naturally skims, not reading words properly and therefore…
Read MoreKids say the darndest things: how my kids help my writing
My kids often muddle up their words and come out with the best lines. my little superheroes help my writing They give me great inspiration for finding creative turns of…
Read MoreFacebook: how often should I post?
Big or small, most businesses these days have a Facebook page. Research from MYOB found that businesses active in social media are more likely to increase revenue. In addition, research…
Read MoreHow to use blogging to boost SEO
Blogging is great! You can use a blog to meaningfully connect with your customers, share your expertise, raise your profile and increase your revenue. But of course, one of the…
Read MorePeople who write good
No sharing of advice and insights in this blog post. From time to time, every blogger should produce a self-indulgent post, raving about inspiring, awesome people. This is my turn. …
Read MoreThree cheap and easy ways SMEs can create content
Content is king! Creating and circulating valuable content can bring enormous benefits. But what if your business isn’t newsworthy? You don’t have a natural news cycle, and you’re struggling to…
Read MoreThe Ferris Bueller approach to business
Forget your MBAs, executive retreats and coaches. In business, the only mentor you need is Ferris Bueller. Simply consider WWFD—What Would Ferris Do—to reach dizzying heights of business success. …
Read MoreThe unfortunate truth
No one cares about your product or services. There it is. Just take a moment to digest that. Okay, a little clarification is needed here. Perhaps customers care a little…
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