I hate it: when you don’t like your copywriter’s work
You’ve hired a copywriter. It’s exciting. You’ve got an expert. It’s gonna be fabulous. But then. Oh lordy. You’re reading the draft. (more…)
Four things copywriters DON’T do
We all know what copywriters do: write stuff for money. Years spent crafting writing skills make us confident with a turn of phrase or two. Have you ever wondered what…