Quotes are great. Not only do quotes give you an excellent score if you play it on Words with Friends on a triple word square, they also are good for your online content.
Quotes add a bit of oomph. Especially if you’ve gone to the trouble to source an interesting and clever speaker.
But it’s easy to get quotes wrong. Here’s the top things to avoid:
1) Quoting the wrong person
Some organisations have a protocol around quotes. So only the Lord Mayor or the Chief of Defence or the Managing Director can be quoted in official communications. That’s often just fine. But sometimes they are not the most relevant person to quote. You need the designer, the festival directory or the HR chick—the interesting person. The person that adds the most credibility and gravitas is the one who should be quoted, not the person listed in the rulebook.