Fashionably Mobile is an online boutique and bricks and mortar store offering stylish fashion for women in the 40-70+ age market. Founder Carla Boynton created Fashionably Mobile when she realised that these women struggle to find clothing that is stylish, comfortable and well priced. Carla asked Dot Com Words to craft product copy for her online site. Each product description highlighted the product’s benefits in a fun and friendly way, whilst also demonstrating an understanding of the target audience’s requirements.
After chatting with Carla and seeing her expertise on body shapes, it was also agreed that a blog series would be written, showing her customers which body type they are and how to shop for their body shape.