Blue NRG launched in 2012 to give small and medium businesses in Victoria, South Australia and New South Wales a specialist electricity supply service. With a 73% customer approval rating (very high for the energy industry), Blue NRG takes a different approach to customer service. The online customer portal helps users monitor and reduce their energy usage and the Melbourne-based service team are on hand to field customer telephone enquiries. Its typical customers include automotive and service stations, body corporates and accommodation, retail, food and beverage businesses, commercial businesses and schools.
Working through digital agency Liquid, I received a comprehensive and thorough brief. This made it easy to turn around the full website copy in just one week. The fresh new Blue NRG site features the lead generating ‘one minute quote feature’ an easy four step process for customers to get a quote in sixty seconds.