Good copywriters should read widely
One of my 18 for 2018 is to read more books. Specifically, the goal is to read 52 books a year. So, to keep me accountable, each quarter when I…
Four things copywriters DON’T do
We all know what copywriters do: write stuff for money. Years spent crafting writing skills make us confident with a turn of phrase or two. Have you ever wondered what…
My 18 for 2018
I love the new year, the chance to be all fresh and sparkly new and generally more like the people I follow on Instagram. (They.Are.Perfect.) This year, I was inspired…
2017 Year In Review
Well, whaddya know, another year has slipped by. Everyone’s done their year in review blog articles (I’ve written a few for others). Because I’m a late adopter, I’m jumping on…
The great office desk malarkey of 2017
Recently, I moved into an office hot desk arrangement. For a reasonable monthly sum I worked at a Camberwell office two days per week. I got lovely light-filled desk space.…
A Tale Of Two Landing Pages
Two landing pages: one bad, one good. This week I was lured in by effective marketing via Facebook. They got me you guys. There, I discovered two very different landing pages.…
Email Inbox Hacks: How To Cut Down Your Emails
I’m celebrating because I totally cut down my emails. Recently in my Greater Ashburton Business Facebook group I dared everyone to share their inbox numbers. I had thousands of emails…
Kid Word Mangling: 222 Adorable Examples
The best thing about having kids is the delightful way they wrangle words. Forget cuddles, kisses and tickles. Adorable toddler speak is the winner for me.* The best is when…
My ten copywriting commandments
These are my ten personal copywriting rules. If you are thinking of hiring me as your copywriter, then reading them would be a good way to spend two minutes. (more…)
When the client goes AWOL
I would never have picked it. The project started so well. Janet* called me after she found me on Google. We had a great chat about her website copywriting project.…