Archives for the ‘Tips and tricks’ Category

1 Jan 2013
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Five SEO Resolutions

Don’t lose weight or quit smoking (okay, you should quit smoking).  Use our pre-prepared new year’s SEO resolutions instead.  Happy New Year!

1. I will sort out my images

Don’t title your web images JPEG00001. Whack in a keyword!

2. I will seek inbound links

Beg, borrow or steal.  Just get other sites to link to yours and watch the rankings improve.

3. I will secure guest blogs

Guest blogs are a great way to boost traffic to your site. Just give them good content, not B-grade material just because you’re saving the A-material for your own site.

4. I will refresh my website copy

Add to your blog regularly.   For other more longstanding pages, treat the copy like an employee.   If it’s still working for you and delivering results, keep it! If not, give it the flick and replace it with accurate, compelling and fresh copy.

new years

5. I will add value

Don’t sell sell sell!  Give give give!

Give your customers the benefit of your expertise.  Give them fresh ideas. G-I-V-E!

Don’t fret that you are giving away your ideas for free. The opposite is true: the more you give, the more readers, and subsequently more customers, you will enjoy.  Plus, people will think you’re smart.

 

 

30 Nov 2012
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Seven common mistakes with quotations

Quotes are great. Not only do quotes give you an excellent score if you play it on Words with Friends on a triple word square, they also are good for your online content.

Quotes add a bit of oomph.   Especially if you’ve gone to the trouble to source an interesting and clever speaker.

But it’s easy to get quotes wrong.  Here’s the top things to avoid:

1)     Quoting the wrong person
Some organisations have a protocol around quotes.  So only the Lord Mayor or the Chief of Defence or the Managing Director can be quoted in official communications.  That’s often just fine. But sometimes they are not the most relevant person to quote.   You need the designer, the festival directory  or the HR chick—the interesting person.  The person that adds the most credibility and gravitas is the one who should be quoted, not the person listed in the rulebook.

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