Archives for the ‘Tips and tricks’ Category

25 Jul 2017
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I cut down my emails and you can too: 10 quick hacks

I’m celebrating because I totally cut down my emails.

Recently in my Greater Ashburton Business Facebook group I dared everyone to share their inbox numbers.  I had thousands of emails and a few hundred unread emails. Most people had way less than me. Read more →

12 Jul 2016
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How to proofread your own stuff

Tips for proofreading when you don’t have a proofreader

by Kate Merryweather, Melbourne website copywriter

Back in the early 2000s my boss Chris (hey Chris!) was always ticking me off for spelling mistakes and literals in my draft press releases.

Whenever I was proofreading my own drafts, I skimmed over them, not checking them properly. I knew Chris would fix the mistakes before the client got to see it… so I missed a lot of errors. Sorry about that, Chris. Read more →

29 Sep 2015
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Why using registered trademark symbols in writing sucks

Registered trademarks are most bothersome

by Kate Merryweather, Melbourne website copywriter

Scrolling through Bloglovin recently, I stopped to read a post from a fashion blogger I admire. What I was reading was clearly a sponsored post, which is fine, a girl’s gotta make a living, amirite?

But this one thing really irritated me as I was reading. Read more →

18 Sep 2015
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Five dud words and phrases that I’ve ditched from my writing

Five duds that I’ve banished from my writing

by Kate Merryweather, Melbourne website copywriter

 

Dear writers,

Don’t get it right, get it written, that’s my writing rule. I bash out my copy quick smart, then go back and delete, refine and polish till it’s as sparkly as Gina Liano’s stilettos.

 

Gina Liano

Did I just compare my writing to Gina Liano? Yes I did. Was that wise? No.

Read more →

11 Sep 2015
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Writing and blogging tips from The Bachelor

Writing and blogging tips from The Bachelor

by Kate Merryweather, Melbourne website copywriter

 

I do so very much love The Bachelor. As tempted as I am to download all my fangirl crushes on Heather, I’m sticking to the title of this blog post.
So, I hear you ask, what can be learned about writing from The Bachelor? Read more →

10 Dec 2013
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The best website copywriting tool ever

The humble ruler

It’s hard to spot errors in your own work.  Your brain is already familiar with the content so it naturally skims, not reading words properly and therefore not noticing typing errors and—gasp—misplaced apostrophes.

Read more →

16 Jul 2013
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Kids say the darndest things: how my kids help my writing

My kids often muddle up their words and come out with the best lines.

my little superheroes help my writing

my little superheroes help my writing

They give me great inspiration for finding creative turns of phrase.   As a website copywriter it’s easy to get distracted into finding keyword placement opportunities and forget about readability.   Our friends at Google are rewarding good content, so it’s more important than ever to make sure my writing is fresh, original and, well, good quality.

Read more →

8 Jul 2013
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Facebook: how often should I post?

Big or small, most businesses these days have a Facebook page.

Research from MYOB found that businesses active in social media are more likely to increase revenue. In addition, research by the IAB Social Media Council in the UK found that consumers are more likely to recommend brands they’ve seen on social media. Clearly, it’s an important part of any marketing mix.

Read more →

25 Jun 2013
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How to use blogging to boost SEO

Blogging is great!  You can use a blog to meaningfully connect with your customers, share your expertise, raise your profile and increase your revenue.

But of course, one of the main reasons businesses blog is to improve SEO.   With a consistent approach, you can use your blog to boost your search engine rankings and perhaps even reach that elusive page one result.   Here’s some tips to help get you started.

Get your categories right

Before you start writing, consider the broader categories that your blog could cover.  Advice, tips, videos, photos and case studies are all great subjects.  Choose five or so umbrella categories. For example, if you were in the dog washing business your categories could be:

  1. dog breeds
  2. tips for at home care
  3. before and after photos
  4. reviews of dog wash products

Naturally, these categories highlight and reinforce your key terms: dogwashing.  Too clever!

Resist temptation to have too many categories.   There’s nothing worse than a long list of categories with only one article.  Keep in mind that most business blogs are abandoned due to lack of time so start small with a commitment to blog regularly and build up your content for each category.  You can always create more categories later.

Vary your headlines with alternate key words

Your headline is one of the key criteria that search engines assess. So use it wisely and try to incorporate your keywords, or alternatives.  Be warned: your main priority must be readability.   Don’t use your keywords if they are not relevant to your post.

For example, if you are a naturopath, your best keyword could be ‘Suburb Naturopath.’  It would be tricky to weave this keyword into a headline on an article about the latest research.   However, your headline could read ‘research shows GPs give naturopaths the thumbs up.’  This way, your headline reflects your content and you have naturopath in the title.  Not ‘Suburb Naturopath’, but pretty close.

Avoid keyword stuffing

The quickest way to being banned by search engines is to stuff your blog with keywords.  Aim for natural, logical incorporation of your keywords into your blog, and keep repetition to a minimum. Search engines increasingly reward quality writing so repeating your keywords unnecessarily will not help your rankings.

 Add sharing buttons

Search engines such as Google rank shared content and rate it highly, so it pays to encourage readers to share content.  A simple blog plugin can create icons for sharing via Pinterest, Twitter, Google +, Facebook and many others.  Avoid share icons that are whizzing around the page and creating a visual distraction.  Make it easy for your readers and you’ll increase the likelihood of getting shares, thus exposing your content to new audiences and boosting your SEO.

Keep your old content alive

Over time you’ll have amassed a library of useful and compelling articles.  Search engines rate how often content is viewed, so leaving it sit undiscovered wastes the opportunity for SEO.  Just make sure it’s still accurate and relevant first.

Visually highlight your archive content on your page and encourage more readers to discover it. Highlight related posts to encourage readers to see more articles on similar subjects.   Link to old posts within your current blog copy where relevant. From time to time, share archive content via your social networks to get more eyeballs reading it.   Work on reducing the number of clicks to reach your articles via good pagination, as search engines don’t want readers trawling through endless pages.

With these tips in mind and a consistent commitment to blog regularly, you should see a change in your SEO rankings. Good luck.

28 Jan 2013
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How to be a good client

 

So you’ve got an agency.  You’ve finally found the budget, you’ve made your choice and the agency is all signed up and raring to go. Don’t cross your fingers and hope like hell they don’t waste your investment.  Whether that agency is helping you with HR, PR, SEO or finance, there’s ways to manage them to get the best value.

1.       Allocate resources

Someone must manage the agency to answer questions, approve drafts and supply information.  This takes more time than you think. When I lived in London, my agency had a client, an SEO optimisation company. A junior tech guy was allocated the job of managing us. It was a disaster. We were last on his priority list, he rarely responded to queries and he was slow to approve content.  Opportunities were missed; it made our job so much harder.   Allocate as much time and consideration to the appointment of the person managing the agency as you did in choosing the agency itself.   The person in you select must have the authority to approve content, the time to invest (especially at first) and the enthusiasm for the task.

Read more →

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