Archives for the ‘Business’ Category

2 Apr 2013

The Ferris Bueller approach to business


Forget your MBAs, executive retreats and coaches.   In business, the only mentor you need is Ferris Bueller.   Simply consider WWFD—What Would Ferris Do—to reach dizzying heights of business success.    Don’t laugh! Think about it…


1.       Cultivate relationships


Grace: The sportos, the motorheads, geeks, sluts, bloods, wastoids, dweebies, dickheads – they all adore him. They think he’s a righteous dude.


Ferris is the master networker and few are immune to his charms. His popularity even transcends teenage cliques.   He’s generous to his fellow students, especially Cameron.

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28 Jan 2013

How to be a good client


So you’ve got an agency.  You’ve finally found the budget, you’ve made your choice and the agency is all signed up and raring to go. Don’t cross your fingers and hope like hell they don’t waste your investment.  Whether that agency is helping you with HR, PR, SEO or finance, there’s ways to manage them to get the best value.

1.       Allocate resources

Someone must manage the agency to answer questions, approve drafts and supply information.  This takes more time than you think. When I lived in London, my agency had a client, an SEO optimisation company. A junior tech guy was allocated the job of managing us. It was a disaster. We were last on his priority list, he rarely responded to queries and he was slow to approve content.  Opportunities were missed; it made our job so much harder.   Allocate as much time and consideration to the appointment of the person managing the agency as you did in choosing the agency itself.   The person in you select must have the authority to approve content, the time to invest (especially at first) and the enthusiasm for the task.

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