Dot Com Words blog

12 Oct 2017

A tale of two landing pages

Two landing pages: one bad, one good.

This week I was lured in by effective marketing via Facebook. They got me you guys.  There, I discovered two very different landing pages.

Let’s start with the bad. Read more →

1 Aug 2017

Case Study: Space & Time

Julie Cliff from Space and Time called on me to help write the website for her new professional organising business. Read more →

25 Jul 2017

I cut down my emails and you can too: 10 quick hacks

I’m celebrating because I totally cut down my emails.

Recently in my Greater Ashburton Business Facebook group I dared everyone to share their inbox numbers.  I had thousands of emails and a few hundred unread emails. Most people had way less than me. Read more →

14 Jul 2017

Kid Word Mangling: Adorable Ways Kids Get Words Wrong

The best thing about having kids is the delightful way they mangle words. Forget cuddles, kisses and tickles.  Adorable toddler speak is the winner for me.*

Word mangling melts my heart and tickles my funny bone. Alice (now seven) called butterflies butt flies. Read more →

8 May 2017

My ten copywriting commandments

These are my ten personal copywriting rules. If you are thinking of hiring me as your copywriter, then reading them would be a good way to spend two minutes. Read more →


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20 Apr 2017

I quit Facebook

Monday 10 April

I’ve done it.

I’ve gone cold turkey.

I was so addicted.

Now, I’ve stopped. Read more →

14 Mar 2017

When the client goes AWOL

I would never have picked it.

The project started so well.  Janet* called me after she found me on Google. We had a great chat about her website copywriting project. It seemed like a fun job. I prepared a proposal. I reckoned I had a good chance of winning the job. Because we just clicked on the phone, and had a jolly chat. Read more →

16 Feb 2017

Hello 5am: why I started getting up early every morning

Yes, you read that headline right. I do get up and start my day at 5am.

And I love it.

It all began like this…. (cue harp music, screen goes blurry to show a flashback…) Read more →

28 Nov 2016

Kate Toon’s Recipe for SEO Success e-Course review

This is a review of Kate Toon’s Recipe for SEO Success e-course. And just for fun, I’m pretending I’m a famous business coach on stage at ProBlogger. Darren Rowse is asking me the questions. Read more →

20 Sep 2016

Why I don’t ask for a copywriting brief

Here’s a scenario:

You hire a copywriter because you need professional writing. You’re either no good at writing or too busy to get your website, blog or content written.

What’s the first thing the new copywriter asks you to do?

Write a copywriting brief!

Mental. Read more →