You want to sell yourself, but you don’t want to seem like an arrogant show off.
But, to engage with your customers, you must share your story. Please includes photo of yourself – people want to know the person behind your brand.
If you struggle with your About page, you are not alone.
In June 2017 I surveyed 59 Australian small business owners. The About page was named the most difficult page with 58% of votes. Some of the comments explained why:
- “Writing about myself and the business. Find it difficult to promote my skills and abilities without sounding boastful and pompous”
- “I am not good at talking about myself”
- “The pressure of getting something entertaining and engaging and adequately sums up my business.”
The secret to writing engaging About Pages, from an expert Melbourne copywriter
A great About page starts with on the customer, identifying their pain points, addressing their concerns and assuring them that you can help. Then, it moves on to talk about your credentials and experience. Customer first, you second.
Why you should choose me as your copywriter
I have written hundreds of websites, across all sorts of industries: legal, finance, retail, pets, food, consultancy, marketing and many others.
Referrals are my main source of new clients. If you love my work, you recommend me to others. So, I’m planning on you being very impressed with my work. That’s my goal. I’m fast, creative, professional and a really good writer.
