Archives for April, 2013

26 Apr 2013

Three cheap and easy ways SMEs can create content

Content is king!   Creating and circulating valuable content can bring enormous benefits.

But what if your business isn’t newsworthy?  You don’t have a natural news cycle, and you’re struggling to find content.   We all know content has to be valuable, engaging and relevant.  Sometimes, that’s not easy.

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2 Apr 2013

The Ferris Bueller approach to business


Forget your MBAs, executive retreats and coaches.   In business, the only mentor you need is Ferris Bueller.   Simply consider WWFD—What Would Ferris Do—to reach dizzying heights of business success.    Don’t laugh! Think about it…


1.       Cultivate relationships


Grace: The sportos, the motorheads, geeks, sluts, bloods, wastoids, dweebies, dickheads – they all adore him. They think he’s a righteous dude.


Ferris is the master networker and few are immune to his charms. His popularity even transcends teenage cliques.   He’s generous to his fellow students, especially Cameron.

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